Product Photos: Tips To Create Images That Sell
Product photographs are to sell products. They indeed help in explaining the product better than text. We have gathered some points which helped people to sell products online.
Display product functions in detail
The number of product photos varies from product to product. As you know you can include many things in the description, but it is always good to have some pictures which show the peculiar features. Additionally, it would be great if you add an application of that product in a picture, for example; if the product is a dress you can include an image of what accessories will match with that particular dress. It is also good to have some customer reviews/ comments with the product details.
Show pictures from different angles
This may not fit for all kinds of products, but things like clothing, bags, furniture, etc need pictures from different angles so that the customer can see the product in detail. This gives the customer a clear idea about the product and this can help in reducing return rates. When we say different angles it can be a mix up of close-up shots, long shots, etc.
Follow the same style
How you showcase images also matters. it is better to avoid displaying products in different styles, as it may confuse the customer. For example, in the clothing section, if you are displaying it on a model, follow the same throughout the website. Showing some on a mannequin or just a picture of the product may not help. It is always good to choose the same or similar background at least for the particular section of products. Make sure the product photos have the same aesthetic standards as the entire website and should fit seamlessly into the design.
Technical Requirements
The eCommerce marketplaces such as Amazon, eBay and Google have some rules for product images, so the photographers should be aware of the basic requirements. Later some photo editing providers can do the required image editing to make the photos meet all conditions and guidelines. The image quality of the product is very important. The clearer the picture, the better a customer can understand the product. You should be very careful with images as it would need different resolutions, to show the product in normal and enlarged sizes.
Image Editing
The photographer can give photos according to the requirements, the next important part is editing. The images will need many kinds of editing such as background removal, color correction, retouching, and all to make it presentable and appealing. Always depend on image editors who are well experienced such as Outline Media Solutions. The professional image editing people can give well-edited images than online tools.
