Common Image Editing Mistakes That Could Be Hurting Your eCommerce Sales
Common Image Editing Mistakes That Could Be Hurting Your eCommerce Sales
In the world of eCommerce, your product images are your storefront. They are the first thing potential customers see, and often the deciding factor in whether or not they make a purchase. While high-quality visuals can drive conversions, poorly edited images can have the opposite effect. In this blog, we’ll discuss common image editing mistakes that could be hurting your eCommerce sales and how to avoid them.
1. Inconsistent Lighting
One of the biggest mistakes in product photography is inconsistent lighting across multiple images. This can confuse your customers and make your products look different from one picture to the next. Consistent lighting creates a uniform look, helping customers trust the accuracy of what they are seeing.
Solution: Ensure that all product images are shot and edited under similar lighting conditions. Professional retouching services can adjust exposure, brightness, and contrast to maintain consistency across your entire catalog. See Below Example
2. Overdone Retouching
While retouching is important, over-editing can result in unnatural-looking products. This can mislead customers and lead to disappointment when the item doesn’t meet their expectations. Excessive smoothing, unrealistic shadows, or color corrections can turn customers away.
Solution: Keep edits subtle and realistic. Focus on enhancing the product’s natural features rather than drastically altering its appearance. A skilled retoucher knows how to strike the right balance between enhancing and over-editing.
3. Poor Background Removal
Improper or sloppy background removal can make your products look unprofessional. Jagged edges, missing parts of the product, or leftover shadows can create a negative impression. This mistake often occurs when using automated tools that aren’t tailored to the product’s specific shape or texture.
Solution: For clean and precise results, opt for professional background removal services. This ensures that your product stands out clearly against a plain or transparent background without distracting imperfections.
4. Inconsistent Image Sizes and Aspect Ratios
Nothing disrupts a customer’s shopping experience more than inconsistent image sizes or aspect ratios. It can make browsing through your site difficult and unappealing, particularly when comparing products. This lack of uniformity can also make your website look less professional.
Solution: Use a consistent aspect ratio and size for all product images. This ensures that your product page looks neat, organized, and visually appealing. Most eCommerce platforms have specific image size requirements, so be sure to follow them.
5. Ignoring Color Accuracy
If the colors in your product images don’t match the actual product, it can lead to customer dissatisfaction and increased returns. Different monitors and devices can display colors differently, but poor color editing can exaggerate these discrepancies, leading to inaccurate representations of your product.
Solution: Ensure that your image editing process includes color correction to match the true colors of your product as closely as possible. This reduces the chance of customers receiving items that look different from what they expected.
6. Cluttered Backgrounds
While artistic backgrounds can add appeal to some product images, overly cluttered or distracting backgrounds can take attention away from the product itself. This is particularly problematic in eCommerce, where the focus needs to be on the product’s details.
Solution: Stick to clean, simple backgrounds that highlight your product. If you want to use lifestyle images, make sure the product remains the central focus and that the background complements it rather than competes with it.
7. Low-Resolution Images
Blurry or pixelated images are a major turn-off for customers. Low-resolution images fail to show the product’s finer details and make your website look unprofessional. Customers are less likely to purchase a product if they can’t clearly see what they’re buying.
Solution: Always use high-resolution images that allow zooming without losing clarity. Professional image post-production services can help you resize and compress images for web use without sacrificing quality.
8. Forgetting Product Context
Sometimes, focusing too much on the technical side of image editing causes you to forget the bigger picture—showing how the product is used in real life. Customers often want to see how products look in context, whether it’s clothing on a model, furniture in a room, or a tool being used.
Solution: Include lifestyle shots or images showing the product in use alongside standalone images. This gives customers a better idea of scale and functionality, encouraging them to visualize the product in their own lives.
Avoiding these common image editing mistakes can significantly enhance your eCommerce store’s visual appeal and, more importantly, your sales. Investing in professional image editing services ensures your products look their best, creating a seamless and trustworthy shopping experience for your customers.
At Outline Media Solutions, we specialize in offering refined, professional image editing, background removal, and retouching services tailored to eCommerce needs. Let us help you elevate your product images and improve your online store’s performance.
